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Meet William

Founding Broker of the Carmel Luxury Group at Coldwell Banker Realty
Primary Phone
Secondary Phone
Address
Post Office Box Junipero 2 SW of 5th Carmel by the Sea California 93921
License #
01064866

William Smith

William Smith — Founding Broker

William Smith is the Founding Broker of the Carmel Luxury Group at Coldwell Banker Realty.

A California-licensed real estate broker since 1990, William has built his career around experience, local market knowledge, strategic marketing, negotiation and client service. With approximately 1,722 completed transactions, he has represented buyers and sellers across a broad spectrum of Monterey County real estate.

William's primary markets include Carmel, Carmel-by-the-Sea, Carmel Valley, Monterey, Pacific Grove, Pebble Beach, Big Sur, Seaside, Marina and Salinas.

Approximately 70% of William's business has historically involved representing sellers. His listing experience includes luxury and ultra-luxury homes, coastal properties, ranches, horse properties, vineyards, historic properties, investment properties, estates and homes requiring significant preparation before coming to market.

Specialized Experience

William has extensive experience with:

  • Luxury and ultra-luxury properties
  • Carmel and Monterey Peninsula real estate
  • Ranch and horse properties
  • Vineyard properties
  • Historic and preservation properties
  • Probate and trust properties
  • Investment and income properties
  • Pre-sale improvements
  • Multiple-offer situations
  • Complex negotiations
  • Contingent and non-standard transactions
  • Remote and out-of-area estate sales

His equestrian background gives him a personal understanding of horse properties and ranch ownership, while his experience with historic properties has included assembling teams of specialists to preserve and enhance distinctive properties.

William also has a background in professional sales training and business development, having trained hundreds of sales professionals over a 45-year professional career as an owner/broker, franchise owner, team leader, and a national real estate business coach. That experience contributes to his emphasis on preparation, communication, accountability and customer service.

The Carmel Luxury Group operates with the philosophy that “Luxury is Beyond Price — it is a level of service.” The team combines William's decades of experience with the marketing resources of Coldwell Banker Realty and Coldwell Banker Global Luxury. (Carmel Luxury Group)

William's current online profiles document extensive Monterey County sales activity and strong client reviews, including more than 50 five-star Zillow reviews. (Zillow)

For William, the goal is not simply to complete a transaction. It is to provide clients with the experience, information, strategy and professional guidance necessary to make important real estate decisions with confidence.

Explore Luxury Homes with Your Carmel Real Estate Expert

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Confidence, experience, and an intense focus on your personal needs and objectives; all qualities you notice first and foremost about the Carmel Luxury Group at Coldwell Banker Realty. William Smith, along with his teammates at the Camrel Luxury Group, will make your real estate transaction both enjoyable and rewarding.

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