In today’s competitive real estate landscape, the agents who rise to the top are not just skilled—they’re coachable. As a business coach for Tom Ferry, I’ve seen firsthand that coachability is the foundation for rapid growth and long-term success.
Being coachable means more than just listening to advice. It’s about embracing feedback, seeking out new knowledge, and being willing to change your approach—even when it feels uncomfortable. The real estate market is always evolving. What worked yesterday might not work tomorrow, and the agents who adapt are the ones who thrive.
I work with agents who are committed to business maturity. They want to run their business like a business, not a hobby. That means setting clear goals, tracking performance, and being open to systems and processes that drive results. Tom Ferry’s ecosystem provides the tools and strategies, but it’s up to you to implement them.
If you’re willing to be coachable, you’ll discover new ways to connect with clients, market properties, and close deals. You’ll also build resilience—the ability to bounce back from setbacks and keep moving forward. The most successful agents I coach aren’t afraid to ask for help or admit when they don’t have all the answers. They know that growth comes from learning.
So, ask yourself: Are you truly coachable? Are you ready to do what it takes, even if it means stepping outside your comfort zone? If the answer is yes, you’re already on the path to greater success. Let’s make this your best year yet.
