Pacific Grove's Two November Measures Add Up to About $118 a Year. The Number Behind Them Is $21 Million.

Nancy Nino | October 20, 2026

Nobody filed an argument against Measure R. The deadline at Pacific Grove City Hall on Forest Avenue was noon on August 13, 2026, and when it passed, the city clerk's election page recorded it in one line: "No argument against was submitted." For a city that rejected a council pay raise four months earlier by 56 to 44, that silence is its own piece of news.

Pacific Grove voters face two local tax measures on November 3. Measure R is a 0.375 percent city sales tax for ten years. Measure K is an $85 per parcel tax for the school district for five years. Neither touches property tax rates. Together, by the proponents' own estimate, they cost a typical resident household somewhere around $118 a year. The number that explains why both exist is $21 million, and it is worth understanding before you buy on a street with a storm drain under it.

Measure R, the Sliver

Measure R exists because of an accounting discovery. California caps a city's local sales tax add-ons at two percentage points above the state base. Pacific Grove, like Carmel and Monterey, assumed it had hit that ceiling. Then, as Pam Marino reported in Monterey County Now on April 16, cities found that a 2015 legislative exception written for the county transportation agency left 0.375 percent still available. Carmel's finance manager, Jayme Fields, said what every finance office was thinking: "Everybody thought the tax was maximized."

So Pacific Grove's council voted 6-0 to send the sliver to the ballot. The city attorney's impartial analysis describes Measure R as "a 0.375% increase to the City's current 1.5% sales tax," which "would remain in effect for ten years, then automatically expire." It is "a general tax measure" that passes with "50% + 1 vote." The city's resolution estimates about $1 million a year, with independent audits and the money "locally controlled." The combined rate in Pacific Grove goes from 9.25 percent to 9.625.

The argument in favor, signed by residents Chaps Poduri, Joe Amelio and Chris Thomas, estimates "about $33 per year for the average resident" and says aging storm drains are failing and causing sinkholes, flooding and pollution. Monterey County Now's October 1 endorsement put it in sandwich terms: about seven cents on a $20 lunch. "It sunsets in 10 years and it comes with mandatory independent audits."

The general-tax structure means the money is not legally restricted. The listed uses are streets, sidewalks, beaches, parks, storm drains, aging facilities, fire and paramedic service and 911 response. That is a list, not a lockbox, and a buyer should read it that way.

The $21 Million Underneath

At a May 2026 public forum, city officials described a "structural budget challenge" and about $21 million in unmet infrastructure needs. The FY 2026-27 midcycle budget adopted June 17 estimated $34.44 million in revenue against $36 million in general fund spending, a gap of about $1.6 million, with reserves meeting the city's 25 percent policy through FY 2027-28 and projected deficits that could draw reserves down after that.

Before committing, the council paid True North Research $84,880 to poll 427 likely November voters. Ninety-three percent said they were satisfied with quality of life in Pacific Grove, which True North's president, Timothy McLarney, called "the upper echelon of quality of life ratings we see." Support for a three-eighths-cent sales tax fell to 63 percent after respondents heard negative arguments, which is the number the campaign is working from.

"Everybody thought the tax was maximized."

The political context is the June 2 special election. Measure C would have raised council pay from $420 to $987 a month and the mayor's from $700 to $1,645, the first increase since 1998. Voters rejected it 56 to 44, after a referendum drive led by former councilmember Luke Coletti gathered more than 1,800 signatures. Coletti is now running for mayor against incumbent Nick Smith. The special election cost about $63,000 to hold.

Measure K Is the Harder Vote

Measure K is the Pacific Grove Unified School District's parcel tax: $85 per parcel for five years, raising about $800,000 a year for reading and math, services for students with disabilities, before and after school programs, and mental health counseling at six campuses. The ballot language bars spending on administrator salaries, pensions or benefits. Because it is a special tax, it needs two-thirds.

That threshold is the story. Monterey County Now's endorsement notes the district faced a $2 million deficit last year and cut four teacher positions and a librarian. The district's board authorized a $35,000 survey by Dale Scott & Company in April before committing. A prior PGUSD parcel tax attempt, Measure V, failed to reach two-thirds in an earlier November election.

For a buyer, the mechanics matter more than the politics. Measure K is a flat per-parcel charge. The $85 is the same on a Lighthouse Avenue condo and an Ocean View Boulevard house. Measure R is paid at the register by residents and visitors alike. Neither one changes the property tax rate on a reassessed purchase, which is the number that actually moves when you buy here.

The Ballot Underneath the Ballot

This is Pacific Grove's first district election. Districts 1, 3 and 5 are up now, with 2, 4 and 6 in 2028, and because District 2 has no sitting representative, an extra two-year at-large seat is on the ballot. Eight candidates are running for four seats. The Pine Cone's October 2 account of the race found the challengers' shared "primary concern... is how to curb the city's spending habits," with proposals ranging from a financial oversight committee to shared public safety services.

District 3 includes the American Tin Cannery site at 109 Ocean View Boulevard, where the Coastal Commission on April 16 extended the demolition permit by a year to April 2027 for the 206-room hotel project. The developer's timeline called for demolition this fall inside the harbor seal window that runs August to November. As of the Pine Cone's October 2 issue, the project is still described as stalled, and no fetched source confirms demolition has started.

What This Means If You Are Buying in Pacific Grove

  • Budget the two measures at roughly $118 a year combined if both pass: about $33 in sales tax by the proponents' estimate, plus a flat $85 on the parcel. Neither changes your property tax rate.
  • Ask about the storm drain. The argument for Measure R names sinkholes and flooding as the reason it exists. On a lot near Lovers Point or along the lower streets, that is a due diligence item, not a campaign slogan.
  • Treat Measure R's general-fund status as flexibility, not a guarantee. The uses are listed, not restricted.
  • Watch the two-thirds vote on Measure K more than the majority vote on R. A school district that just cut four teachers and failed a prior parcel tax is the one whose outcome changes something on the ground.

The market numbers will not help you with any of this. Redfin's August 2026 figure for Pacific Grove is a $1,286,649 median on 43 sales, down 13.6 percent year over year, with 38 median days on market. Its June figure for zip code 93950 was $1,459,670, down 2 percent. The gap between those two medians two months apart is the sample size talking, not the town.

A Few Questions Worth Asking Directly

Will Measure R raise my property taxes? No. It is a 0.375 percent sales tax on taxable purchases in the city, raising the combined rate from 9.25 to 9.625 percent for ten years, after which it expires automatically.

What does it cost a household? The argument in favor estimates about $33 a year for the average resident, and notes that visitors pay a share. Monterey County Now's example is about seven cents on a $20 sandwich.

Does every property pay Measure K? It is a flat $85 per parcel per year for five years, needing two-thirds to pass. No senior or SSI exemption appeared in the sources reviewed; confirm against the full county ballot text before relying on one.

Is the city in financial trouble? The FY 2026-27 budget shows about $34.4 million in revenue against $36 million in spending, with reserves at the 25 percent policy level through FY 2027-28 and about $21 million in unmet infrastructure needs.

Is anyone organized against Measure R? No argument against was filed by the August 13 deadline. Mayoral candidate Luke Coletti submitted public comment challenging claims about spending and who pays, and the same electorate rejected the council pay raise in June.

Nancy Nino of Carmel Luxury Group tracks what a Pacific Grove address will cost to hold, not just what it costs to buy, which this year means reading two ballot measures alongside the inspection report. If you are comparing a cottage on the lower streets with something inland, start a confidential consultation with Nancy and ask about the storm drain first.

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Their industry specialities include luxury homes, relocations, estate sales and investment properties. With 16 years of experience in the real estate industry, she has been through multiple market cycles as an agent, buyer and investor, and has a deep understanding for the often-complicated process that her clients will encounter.

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